Georgia Institute of Technology (Development, Communications, & Operations)
Objective: Modernize digital fundraising infrastructure across an enterprise scale (188,000+ alumni, 56,000 enrolled students) to support the $2 Billion capital campaign.

The Challenge:

• Heavy dependence on static print brochures, folders, and booklets resulted in static content averaging only 8 seconds of viewer attention. Over 35% of printed mailings never reached the intended recipient.
• Limited reach - for informing prospects about opportunities to give.
• Zero Engagement Visibility: development officers had zero visibility into donor engagement after fund appeals or proposals were sent.

iFOLIO Solution:

• Integrated a unified 26-business unit digital storytelling engine with dedicated branding, permissions, and media across 26 college units.
• Modernized with digital outreach across proposals, fund appeal campaigns, matching gift appeals, campaign marketing, acknowledgments, philanthropy magazines, and donor endowment reports.
• Scaled personalization and template automation to execute 330,000+ personalized digital donor touchpoints over 5 years.  
• Utilized iFOLIO’s patented heat map analytics to track 20 distinct data points for every send in real time (opens, link clicks, content block focus), allowing development officers to conduct timely, data-informed follow-ups.

$175 Million Direct ROI: $175 million in gifts secured after storytelling via iFOLIO Cloud.  Turning the capital campaign into record-breaking development performance.

Notable Major Gifts Secured:

• Individual 8-figure and 7-figure gifts, including single gifts of $10M, $8.5M, $7.5M, and $5M.
• Four distinct 7-figure gifts.
• A matching gift campaign filled in just 5 weeks over the usual year. 
• Fully funded Track & Field facilities and Corporate Development program goals.

• Donor Recognition: High-value donors specifically praised the digital experience:
• "Nice use of innovation and technology" — $7.5M Major Gift Donor
• "We should be doing more of this" — $8.5M Major Gift Donor

“iFOLIO brings a different level of engagement & excitement to the process of fundraising. Through the platform, we’re able to both raise more money and save time. We were also able to engage and secure a lot of new and first-time donors. They all love receiving this level of personal outreach. The leads provided by the analytics are also continuing to be quite fruitful.”
- Mindy Hyde, Senior Director of Development, Georgia Tech AT Fund

“Using iFOLIO to connect and engage, GT Development generated over $7,500,000 in major gifts in a single iFOLIO share.”
- Baylor Bassett, Georgia Tech Development

"Within just a couple days of the iFOLIO campaign being sent out, we received two new endowments from prospects who had never given before. We’ve also used the software to engage with recruits, and being able to see exactly who has engaged and what they’re interested in is a key insight."
-Courtney Hart, Former Head Coach, Georgia Tech Swim & Dive & Olympian