8 Digital Must Haves to Maximize Company Growth
and Make Work Easier in 2021
Digital marketing is more important than ever.
Today's savvy marketer has many pillars in their tech stack. We're here to help you assess those pillars and analyze what those priorities should be.
Making decisions about which tech to use for what can be difficult ~ this article simplifies that process. We've packaged up a guide to help you maximize growth and make work easier with a cutting-edge marketing tech stack.
1.Mobile Campaigns for Lead Gen
98% of text messages are read in the first 10 minutes that they are received. Can you imagine if your target audience engaged with 98% of marketing campaigns?
The world has shifted to mobile and SMS Marketing is a great way to meet your customers where they are ~ on the go on their cell phones!
Incorporating text message campaigns into a marketing strategy helps you increase brand awareness, and generate more WARM leads for your sales team.
Team iFOLIO's picks to unlock the power of mobile: Attentive, iFOLIO, Twilio, Textedly
2.Proposals
When a deal is close to the finish line, every detail matters. A proposal in the digital era should be easy to understand, personalized, and shareable. Creating a personalized proposal can be time consuming and stressful for sales reps and leaders without the right tools. Just like your digital presentation and sales engagement software, prioritize tech that will help you and your team do your job better.
Team iFOLIO's picks to make it easier for your team to close that deal: iFOLIO, PandaDoc
3.Sales Engagement
A positive customer experience should be at the forefront of your sales engagement strategy. Is the sales process friendly for the prospect? Are they able to contact your brand and have their questions answered easily? Do they feel like the MVP with a personalized experience? These are all good questions to ask when initially evaluating a sales engagement tool in your digital marketing tech stack. However, at the end of the day, what really matters is this question: Will this technology make it easier for my team to close the right deals faster?
Team iFOLIO's front-runners for sales engagement: SalesLoft, Terminus, and iFOLIO.
4.Digital Business Cards & Presentations
Customized digital content is needed across all stages of a buyer’s journey. Help your sales team replace old school sales methods and reach their buyer at the speed of digital. Transform slide decks into flexible presentations and help reps be remembered with digital business cards that are engaging and easy to share.
Digital presentations and business cards that are flexible, easy to customize, and delivered to mobile help sales and marketing be remembered, generate more leads, and close deals faster.
Team iFOLIO's picks to help your team be remembered include iFOLIO and Adobe Presenter.
5.CRM/Automation
No shocker here - CRM (Customer Relationship Management), helps your team manage relationships with customers. This is an important pillar because as your customer base grows, as will the hours of your day spend crafting follow ups and reporting activity.
A good CRM platform helps you A. prioritize accounts in a way that is easy to use, and B. automates reporting ~ so you can spend more times engaging with customers and less time time tracking activity and follow ups.
Team iFOLIO's picks for CRM include Salesforce and Hubspot.
6.Marketing Automation
Takes out manpower
Frees up your time
Schedule in advance
Social. SEO. Campaign Follow ups. Emails. The to-do list is ever growing for marketers in the digital world! Marketing automation software helps take the manpower out of some tasks, frees up your time, and schedules marketing campaigns in advance.
At its core, marketing automation helps your team nurture prospects with digital communications and experiences. This is an absolute must-have because good digital marketing automation software expands the bandwidth of your sales and marketing squads. Make work easier!
Team iFOLIO's picks include Salesforce, SharpSpring, SalesLoft, iFOLIO, Marketo, HubSpot, and Eloqua.
7.Landing pages/website and Content Creation/CMS
Digital presence and SEO are top of mind for marketers in the digital world. For your target audience to discover your brand's service or products, public websites and microsites are absolute must-haves.
It's critical to be able to make web updates on the fly as social/search engine algorithms, message, and customer intent all change constantly. Digital marketing software that enables your web team to update content quickly and grow digital presence will make your team's job easier!
Team iFOLIO's picks include Instapage, Hubspot, and iFOLIO.
8.Analytics
In today's world, businesses small and large must be data-driven. For marketers, this means social metrics, lead gen, content and device optimization, and helping your sales team understand their audience better.
When deciding which analytics solution(s) to move forward with, check to see if the platform provides real-time data, and data visualization that is easy to understand and customize. At the end of the day, analytics are there to help your team make more concise, data-driven marketing decisions with confidence.
Team iFOLIO's picks to help you be more data-driven: iFOLIO and Google Analytics
iFOLIO helps companies grow with a digital marketing platform.
Enhance digital presence with web sites and landing pages that are easy to build and update. Ditch old school business cards, presentations, and emails for modern digital presentations and text message campaigns. Engage clients with QR codes and e-signatures. Speed sales cycles and target customer engagement with patented analytics. Make work easier with all the tools you need to grow!
Keep in touch with iFOLIO
Salesforce Tower, Suite 1555 | 950 East Paces Ferry Rd, ATL GA 30326
(470)-223-4818 | ifolio.cloud/home
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