

Doug Davenport
Global Business Development
Equifax
Atlanta, Georgia
(470) 304-9341
"Your efforts are only as strong as the data that fuels them!"
Equifax | Powering the World with Knowledge

Equifax is a global information solutions company that uses trusted unique data, innovative analytics, technology and industry expertise to power organizations and individuals around the world by transforming knowledge into insights that help make more informed business and personal decisions.
Why Equifax
Data
Most differentiated Commercial Capability set in the US Marketplace
Analytics
Trended Data, Machine Learning and Artificial Intelligence
Technology
Salesforce Native Marketing Module
Equifax Data

Unparalleled Insight
120+ Million Business Records:
78+ Million Global
35+ Million U.S.
40K added each week
300+ attributes per business location
260 & growing verified data sources
Updated & tested regularly.

Equifax Advantages
Our sole purpose is to power organizations and individuals around the world by transforming knowledge into insights that help make more informed business & personal decisions.

Creating Insights Through Data

Value Chain: Marketing Data Services
Equifax maintains a database of over 100 million businesses worldwide. Since we don't put use restrictions on our data, the use case is in YOUR hands.

Understand the Customer
Knowing which businesses to target and how to connect with buyers enables winning strategies

Segment & Target Customers
Find growth opportunities and profitable B2B prospects through unique data solutions

Acquire Customers
Enable faster sales with real time business intelligence on target companies and decision makers

Engage Customers
Engage your customer base throughout the lifecycle to maximize experience and uncover growth opportunities
Equifax Can Help Customers

Neural Network Technology
Equifax launches the first regulatory-compliant, machine-learning, credit-scoring system, reviewed by regulators and credit scoring experts.

BusinessConnect
Experience the power of connected business with BusinessConnect
Multiple Applications:
- BusinessConnect for Sales
- BusinessConnect for Credit
- BusinessConnect for Collections
- 5-Star AppExchange love from our users
- A preferred Salesforce.com app
BusinessConnect Across the Customer Lifecycle
BusinessConnect is the only marketing, sales, credit and collections Salesforce app that connects the most important revenue functions in your organization—Marketing, Sales, Credit and Collections—all on the Force.com platform. Ditch your departmental silos, spreadsheets and games of phone tag.
Leveraging the two BusinessConnect applications privides access to a comprehensive lifecycle management solution.

Efficiently Market to High Potential Prospects
Enhance prospecting and segmentation to accelerate new customer acquisition

Acquire New Customers
Quickly assess credit worthiness and set appropriate terms/limits, while protecing against fraud

Maximize Lifetime Value
Enrich customer engagement to optimize experience, uncover growth opportunities, and improve collection outcomes

Contact Me Today!
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