Tips!
Personalization & Automation
to Expand Reach
Optimize Workflows & Expand Reach with
Smart Personalization & Automation
iFOLIO transforms digital engagement with automated & personalized digital experiences that help businesses connect more effectively, whether engaging customers, donors, recruits, event attendees, & more!
Unlock Efficiency & Expand Your Reach with iFOLIO
With iFOLIO’s dynamic content, PURLs, and AI-powered automation, you can reach more audiences, make a bigger impact, and scale effortlessly.
The Power of Personalization
74% of marketers say targeted personalization increases customer engagement.
- Forbes
Marketing automation provides a 12.2% reduction in marketing overhead.
- Oracle
4 Ways iFOLIO Drives
Personalization & Workflow Optimization
1. Customizable Content
Tailor experiences with branded, dynamic storytelling.
Use A/B testing to see what content best resonates with your audience.
2. PURLs
A PURL is a personalized URL that is personalized for a specific purpose or individual.
Send highly personalized 1-to-1 experiences to activate individuals.
iFOLIO PURLs are unique and enable custom content ~ text, images, videos, blocks of content.
Save time with Automation! Send on-demand or schedule a future send. Share via visual email or text message.
Personalize reports, event invites, campaigns, and more at scale with iFOLIO’s proprietary PURL technology.
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3. Scale with Templates
Reduce time spent on content creation while maintaining brand consistency across teams and efforts.
Build content centrally and share to users for further customization.
Content inside the Template Pro can be locked or unlocked so that users have edit control of items they should & messaging can stay on brand.
Content can be updated from the Template Pro to refresh content for all users.
NEW!
4. Email Subject Line Personalization
Optimize subject lines and messaging to boost email engagement and increase open rates.
Use iFOLIO to stand out in email inboxes through personalization!
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Client Spotlight!
See how organizations use iFOLIO to optimize workflows
Crimson Tide Foundation at The University of Alabama
Modernizing endowment reporting by delivering highly personalized digital reports to 400+ donors.
"This is amazing! I can’t wait for our donors to receive them."
- Lindsey Blumenthal, Assistant Athletics Director, Operations and Stewardship,
Crimson Tide Foundation
University of Maryland
Scaling event marketing and communications with automated campaigns & templates.
In the last year, Maryland has sent over 14,000 invites, reminders, and event campaigns with 64% email open rate.
"We are in iFOLIO all day every day!"
- Julie Ecke, Director of Special Events, University of Maryland Medicine Philanthropy
University System of Georgia Foundation
Modernizing endowment reporting by delivering engaging digital reports.
Their reports were sent to 970+ donors, with an email open rate of 72%, and average time of 8 minutes!
"Our Annual Report was great!"
- Scott Bryant, Chief Executive Officer, Vice Chancellor for Development, University System of Georgia Foundation
Get a Demo Today!
Learn more about how iFOLIO can help you increase your reach and exceed your goals!
Maximize Your iFOLIO Experience!
iFOLIO Help Center
Learn more about how to use each of iFOLIO's Products to streamline your marketing & sales initiatives. See resources, FAQs, & best practices!
HELP CENTER
Industry Practices for Security, Operations & Change Management
Our Client's Trust is Our Top Priority! SOC-2 compliance is crucial for tech companies handling customer data, and it ensures the highest standards for security, availability, processing integrity, confidentiality, and privacy.
This industry best practice helps:
- Build trust with clients & partners
- Aligns with other compliance frameworks like GDPR, HIPAA, and CCPA
- Strengthens security processes, making it easier to scale operations securely.
This is a proactive step in ensuring security, trust, and long-term success in an increasingly data-driven world. Learn more about iFOLIO's SOC II compliance and other security measures.
iFOLIO SECURITY
We're Hiring!
Join the iFOLIO Team ~ iFOLIO is growing the business and our team and looking for exceptional leaders.
iFOLIO is WBENC Certified, SOC2- Certified, & has won 23 Awards!
To Learn More about our Marketing Cloud
Contact iFOLIO for more information!
Salesforce Tower, Suite 1500 | 950 East Paces Ferry Rd, ATL GA 30326
Call Today: 470-223-4818 | Email: info@ifoliocloud.com | ifoliocloud.com