How does iFOLIO Marketing Cloud
compare to Salesforce Marketing Cloud?
The Most Robust Option in the Enterprise Market
Powering cutting-edge marketing, productivity, and digital innovation across channels.
Marketing, sales content, time-saving automation, and analytics, all together in one friendly solution.
iFOLIO integrates the 6 Major Pillars of Marketing
in one cloud:
Presentations & Proposals
Web
Text Message
Content
Analytics
Increase Productivity Across Teams with iFOLIO Marketing Cloud
Encourage Team Collaboration & Streamline Workflows with Media Libraries & Collaborative CMS
5 - 6
platforms are typically used to complete the functions of marketing.
91%
of marketers reported that demand for automation from their business teams increased between 2020 and 2022 (Salesforce, 2022).
53%
of marketing decisions are influenced by marketing analytics (Gartner, 2022)
36.7%
of marketers report that creating engaging visual content consistently is one of their top struggles (Venngage)
Bridge Gaps Between Marketing & Sales Teams
Push content to users from the manager level with Templates Pro.
Minimize Extra Tech Expenses with a Single Collaborative Platform.
Build, Deliver, and Maintain digital content in one platform.
Friendly to Use UI
What Salesforce Offers:
Complicated UI makes it difficult for users to design appealing content.
What iFOLIO Offers:
Flexible, easy-to-use UI makes it easy for any user to create visually appealing pages.
Collaborative CMS
What Salesforce Offers:
They have a library for storing and accessing content, but it is limited. No building digital experiences tools.
What iFOLIO Offers:
iFOLIO enables content creation (animated charts and customized icons) as well as shared content libraries. Build, store, and customize content in media libraries and templates. Supports images, videos, digital content, gifs, animated charts, documents, excel, drafts, and more.
iFOLIO Content Editor
What Salesforce Offers:
Allows full customization in a visual editor to non-mobile adaptive pages or limited customization to mobile-adaptive pages.
What iFOLIO Offers:
iFOLIO provides unlimited options in mobile adaptive layouts from design-ready to full customization. Editable animated charts for data visualization.
Templates System
What Salesforce Offers:
Allows users to work from templates, but requires extra steps to pull changes from the central template. Difficult for users to know when the template content has changed.
What iFOLIO Offers:
iFOLIO enables building content in templates with content that can be locked or unlocked for editing with different permissions and pushed to users across accounts. Editable sections are pushed automatically to users.
Layouts For Design-Ready
Mobile Adaptive Content
What Salesforce Offers:
Drag and drop content creation functionality is not mobile responsive. The creation of mobile responsive via HTML has limited customization capabilities.
What iFOLIO Offers:
iFOLIO layouts are fully mobile adaptive for a seamless experience on any device. Out-of-the-box mobile-responsive websites and the ability to embed custom HTML wherever and whenever along with easy drag-and-drop website creation functionality.
Personalized Experiences
What Salesforce Offers:
Personalized link keys without content personalization or automation capabilities.
What iFOLIO Offers:
Personalized Emails, Text Messages, Digital, and PURLS deliver a unique digital experience, automated at-scale.
Unlimited Dynamic Content Options
What Salesforce Offers:
Dynamic customization is only for developers, and there is limited customization for mobile adaptive.
What iFOLIO Offers:
Customize pages with any type of content: photo, video/gif, animated charts, custom buttons, HTML embeds, and more. No code required!
Mobile Adapting Content
What Salesforce Offers:
Drag and drop content creation functionality is not mobile responsive. The creation of mobile responsive via HTML has limited customization capabilities.
What iFOLIO Offers:
iFOLIO layouts are fully mobile adaptive for a seamless experience on any device. Out-of-the-box mobile-responsive websites and the ability to embed custom HTML wherever and whenever along with easy drag-and-drop website creation functionality.
Bulk Email Capabilities
What Salesforce Offers:
Can send up to 5,000 emails per instance per day.
What iFOLIO Offers:
Can send unlimited emails per instance per day.
Patented Analytics
What Salesforce Offers:
Deliverability insights on Text Messages and Email, but not on a campaign level.
What iFOLIO Offers:
Easily view reports on the metrics that matter.
1. Customer Actions – click to buy, click to pay, rsvp, etc.
2. Individual Opportunities – heatmaps and actions in a dashboard to prioritize leads.
3. Customer Engagement – Opens, average time in page, clicks on links, heatmap of interest
4. Reach – Geography, number of viewers, # of sessions, device types
5. Campaign Deliverability
6. Leaderboard of content and owners sharing content
Business Units &
Micro-Services
iFOLIO Business Units lets you dedicate services, media libraries, and templates to specific teams through containerization and microservices in their own collaborative CMS.
Deliver digital transformation faster and securely with multiple applications or microservices on the same operating system. Use the hierarchical structure of business units to control your brand while managing user roles and permissions for content access and editing. Leverage the power of the cloud and proprietary algorithms for data processing, analytics, and machine learning in dedicated team units that can expand as needed. Analytics across business units roll to the parent account for real-time reporting.
Tips for Marketers & Leaders
Here are a few tips to help you achieve business goals effectively and efficiently using iFOLIO Marketing Cloud.
Save time with AI for content generation & optimization
• Use AI such as ChatGPT to help create unique effect messaging and subject lines
• iFOLIO's Friendly UI helps you create stunning content easily, with no code, and optimized for mobile with no extra steps.
• Use iFOLIO's robust analytics to see the performance of certain areas of content with heat maps and gauge the effectiveness of subject lines with email open rates.
Grow revenue with lead scoring & nurturing
• With iFOLIO's Shared Stat analytics and heat maps you can easily sort and score hot prospects.
• See who engaged with the content sent and for how long, and optimize follow-ups.
• Easily sort contacts by the most promising leads, saving time to focus on nurturing relationships.
iFOLIO easily integrates into any CRM, Including Salesforce!
See How iFOLIO Marketing Cloud Stacks Up Against the Competition!
iFOLIO offers innovative features that stand out amongst competitors, click below to view in-depth comparison.
iFOLIO Marketing Cloud v. Salesforce Marketing Cloud
While Salesforce Marketing Cloud averages 5% Utilization, iFOLIO has 75%+ Utilization.
With Salesforce Marketing Cloud a user has to be trained to run SQL queries in an 8 year old legacy platform.
With iFOLIO users can send campaigns in 3 easy steps with a cutting edge cloud.
Get your demo today!
With over 330 Capabilities, let's explore how iFOLIO can help your organization!
We're Hiring
Join our talented team, and help teams grow with personalized digital marketing & sales enablement!
To Learn More about our Marketing Cloud
Contact iFOLIO for more information!
Salesforce Tower, Suite 1555 | 950 East Paces Ferry Rd, ATL GA 30326
Call Today: 470-223-4818 | Email: info@ifoliocloud.com | ifoliocloud.com