Professional Baseball Organization Personalizes
Ticket Renewals through iFOLIO PURL's


Professional Texas Baseball Organization + iFOLIO

Renewing season tickets from long-time ticket holders is one of the most important ways a sports franchise brings in consistent revenue, so it is crucial to ensure that the reminder to renew is as personal and eye-catching as possible. This season, a major professional baseball team in Texas teamed up with iFOLIO to help bring a customized, beautiful renewal page right to fans fingertips - complete with their name, account tenure, and all of the details surrounding their renewal experience!

These personalized URL’s, or PURL’s, are customized to show exactly what the customer has previously bought and allow them to renew in just a few clicks, but also contains details surrounding upgrade options for a more premium visit to the ball park. This allows the baseball organization to not only close a sale but offer an update on what else they could be experiencing on game days.

Personalization is no longer just nice-to-have; consumers expect it, and iFOLIO is the best way to get custom information into the right hands of buyers so you can catch their eye and close a sale as quickly as possible.



“With iFOLIO, we were able to easily automate the season ticket renewal process to thousands of current ticket holders at once. This gave the buyers a seamless experience where they were able to see all of their personalized plan & pricing information and renew in just a few clicks while freeing up our team to focus on new business.”

- Dan Hessling

VP of Ticket Sales, Professional Baseball Team

About iFOLIO

iFOLIO, the leader in marketing cloud software, empowers companies and organizations of all sizes and industries to digitally transform their customer engagement with a flexible platform and patented analytics. iFOLIO powers customers and their usage in all 50 states and 100 countries. iFOLIO is SOC2 certified and based in Atlanta, Georgia.

iFOLIO helps organizations grow with a digital marketing platform for the mobile world.

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