Renewing season tickets from long-time ticket holders is one of the most important ways a sports franchise brings in consistent revenue, so it is crucial to ensure that the reminder to renew is as personal and eye-catching as possible. This season, a major professional baseball team in Texas teamed up with iFOLIO to help bring a customized, beautiful renewal page right to fans fingertips - complete with their name, account tenure, and all of the details surrounding their renewal experience!

These personalized URL’s, or PURL’s, are customized to show exactly what the customer has previously bought and allow them to renew in just a few clicks, but also contains details surrounding upgrade options for a more premium visit to the ball park. This allows the baseball organization to not only close a sale but offer an update on what else they could be experiencing on game days.

Personalization is no longer just nice-to-have; consumers expect it, and iFOLIO is the best way to get custom information into the right hands of buyers so you can catch their eye and close a sale as quickly as possible.