Tips for Digital SMS Campaigns
2021 was the catalyst of digital acceleration.
The ways that we interact have changed.
Looking at 2022 and beyond, traditional communication and marketing methods will no longer cut it. To adapt to the digital revolution, companies and brands are relying on a new marketing trend: digital marketing via text message.
The Need for SMS
61% of marketers have increased their budgets for text marketing.
The influx of digital ad content and digital noise has influenced brands to seek new, virtual methods to connect and build relationships directly and authentically with customers.
The results are evident:
98% of text messages are read within the 10 minutes of delivery (Twilio) and get an engagement rate that is 3x higher & more effective than email.
Ready to launch your own SMS Campaign?
Keep scrolling for our step-by-step guide to launching an SMS Campaign that's sure to land results.
1. Establish goals and research
Your plan for content should directly align with the main goal of your campaign. Outline the goals and outcomes that you hope to see. Are you hoping to generate leads, boost engagement, or increase sales?
Research successful (and unsuccessful) campaigns in your industry to help you create a campaign that will resonate with your audience.
2. Create content & build visuals
The opportunities for content are endless with SMS marketing because of its ability to share web-based content with hyperlinks.
You can share ~ blogs, videos, web pages, and more.
Establish a clear call to action and provide content that will be useful for your audience.
Don't underestimate the power of visual storytelling.
Be sure to include graphics, videos, GIFs, and images in your visual strategy.
Remember to keep your campaign on brand by using set fonts and colors.
iFOLIO’s content platform is a great way to create visual stories in an interactive web experience. With so many layout options, you’re able to build stunning experiences with 0 coding experience.
The best part? They’re mobile responsive!
3. Craft message
Less is more.
SMS carriers will split up messages when they exceed 160 characters, so keep your text short, sweet, and to the point.
Establish a clear CTA, and include a link to your content.
To avoid your campaign being flagged as spam, include an unsubscribe message to allow your audience to opt-out of communications
4. Curate a list of contacts & segment audiences
Build your list of contacts from people that have opted in to receive text communications.
The TCPA (Telephone Consumer Protection Act) states that customers must consent to receive SMS-based communications from an organization. You can build lists from form submissions, texting to shortcodes, or asking for phone numbers at checkout (retail).
Personalization is key here. It’s best to segment your audiences and tailor your content to the needs of each group. This will give you maximum engagement.
5. Press send
You’re all set and ready to go!
Send your campaign
Now review the analytics to measure your success 🎈
About iFOLIO®
iFOLIO helps companies build awesome customer experiences with an integrated digital marketing platform.
We help you connect, engage, and convert your customers with visual SMS and email campaigns + landing pages.
Contact us today to learn more about how iFOLIO can help your organization boost brand awareness and create new sales opportunities.