iFOLIO® × UNIVERSITY OF MARYLAND MEDICINE | CASE STUDY
CONNECTING GENEROSITY TO GREATER IMPACT.
How iFOLIO Cloud & Events helped elevate donor engagement
and support capital campaign initiatives.
Executive Summary
The University of Maryland Baltimore and the University of Maryland Medicine (UMM) deployed iFOLIO Cloud for strategic events supporting advancement fundraising. The goals for the strategic events were to: increase donor engagement, donor cultivation, and in-person fundraising.
The goals for iFOLIO were to have a one-stop solution to send digital event invitations, reminders, and photo hubs, and to engage donors with higher end visual storytelling.
In 2026, UMM recorded record fundraising and engagement with the event pages.
Key Highlights:
- 122,683 Donor Touches, 16,000 Donor Profiles, 6,108 Donor Actions, contributing to $86.6 Million Raised (FY25).
- 6,108 Donor Actions, included 3133 RSVP actions, 1657 Sponsorship actions and 914 Learn more actions, & 632 Giving actions.
- Engagement in 48 states & in 51 Countries: 1. USA 2. India 3. Canada 4. United Kingdom 5. Ireland
The Challenge:
Managing campaign momentum across University of Maryland Baltimore and University of Maryland Medicine, required a modern, unified digital engagement platform.
The Challenges:
- Outdated Outreach: Replaced a Rigid framework that prioritized volume over a high end donor experience
- Operational Inefficiencies: Replaced a system that was
- ❌ Unreliable for saving changes made in the software resulting in content going out with mistakes
- ❌ Confusing Interface &
- ❌ Rigid Templates System. The need to recreate pages from scratch for each event registration path
- Need for more Storytelling: Post-pandemic expectations demanded personalized digital storytelling delivered conveniently via text message or email.
The Solution: Frictionless Digital Engagement
iFOLIO replaces expensive print programs & rigid technologies with manual processes.
Using iFOLIO as a central hub, the events team sends invites and reminders with embedded forms to gather responses and boost excitement. Post event, they use the same system to engage donors with photo albums, updates, and links to give after events. iFOLIO is Maryland’s one-stop solution to send visual storytelling conveniently pushed to contacts via email and text message.
✅ High-End Digital Storytelling - More immersive storytelling with digital pages, that can integrate videos, flipping panes, embedded forms, and links. It’s an platform that’s not just more aligned with the event team’s needs but also sets the foundation for better donor relationships and event outcomes.
✅ Ease of Use - Friendly Event Builder provides an intuitive interface to quickly build and deliver cutting edge event marketing from invite pages to save the dates to reminders. With iFOLIO, teams can simply duplicate a page and add a new registration form embed, eliminating the need to build multiple registration paths from scratch, and saving valuable time.
✅ Automation - Automated reminders, RSVP tracking, follow-ups. Saves staff time; ensures no donor gets lost in the shuffle.
✅ iFOLIO’s cloud is collaborative and Flexible – Teams can build, edit, and schedule event content at the same time.
✅ Analytics - Understanding of Event Outcomes and Increased understanding of constituents with the patented analytics and comprehensive insights of donor engagement and actions with the content.
Record Usage & Results
Utilizing iFOLIO’s interactive digital storytelling engine and patented engagement analytics, the UMM Special Events Team delivered record donor touchpoints, record event attendance, and 6,108 donor actions, contributing to $86.6 Million raised in FY 2025 by University of Maryland Medicine.
iFOLIO’s patented engagement analytics show that:
The UMM Events Team successfully
- Sent 122,683 donor touches across 472 event campaigns.
- Generated 16,385 Contact Profiles with engagement analytics across all iFOLIO communications in UMB’s Contact360
Those Contacts generated:
- 6,108 Donor Actions, including
- 3133 RSVP actions
- 1657 Sponsorship actions
- 914 Learn more actions
- 632 Giving actions.
- Contributing to $81.6 Million funds raised in FY25 by University of Maryland Medicine.
- Engagement in 48 states & in 51 Countries: 1. USA 2. India 3. Canada 4. United Kingdom 5. Ireland
This donor engagement and storytelling contributed and supported record fundraising in FY25 by University of Maryland Medicine, a strategic partnership in fundraising between the Medical Center & School of Medicine including 8,400 generously unique gifts from donors, and a continued collaboration with partners across UMB and UMMS.
This illustrates the high engagement & donor conversion rate with iFOLIO digital storytelling and Contact360 profiles.
Core Impact
- Scalable Donor Outreach: Replaced print heavy invitations and reminders that were expensive and often returned, with a digital first solution.
- Higher Engagement: Delivered accessible, interactive event pages straight to mobile devices, matching modern donor preferences.
- Amplified Philanthropic Impact & Fundraising: Deeper donor connection through advanced visual communications.
- Enhanced Operational Efficiency: Streamline administrative workflows and reduce manual tasks for fundraising teams.
- Optimized Workflows with proven, high-performing platforms.
About iFOLIO
iFOLIO® modernizes digital communications with a SaaS platform for personalized content campaigns, PURLs, digital portfolios, and patented engagement analytics. iFOLIO powers digital solutions and workflows for web, personalized engagement, and sales/service teams across enterprise healthcare, sports, and corporate sectors.
