Digital Must Haves for Websites
In today’s digital age, a well-crafted website is essential for any business or personal brand aiming to make an impactful online presence. Creating a website that stands out requires more than just eye-catching design. It needs a strategic blend of functionality, user experience, and engaging content.
Here are some must-haves to help you get the most out of your website.
Choose the Right Web Builder
Choosing a good web builder is the first step towards creating a great website. Some of the top Web Builder platforms▯20include:
• Wix
• Squarespace
• Bluehost
• Web.com
• iFOLIO
Find Out Why iFOLIO is the Right Platform For You
Ensure Mobile Adaptability
Did you know that more than 60% of internet traffic comes from mobile devices? This makes it crucial for your website to be mobile-friendly in order to provide a good user experience to mobile browsers. Visitors are quick to backtrack and bounce from sites that aren’t optimized for mobile, hurting session time, engagement, conversion, and even affecting Google search rankings.
With iFOLIO, every layout is mobile-responsive, making it simple to create a site that looks good and works seamlessly on any device. You won’t have to worry about spending additional time building out a mobile version of your site or struggling with clunky tools that take your focus away from building a great webpage.
Scale With Templates
Templates are a great way to streamline your process across different users and web pages. Templates allow you to create a page in a central location and then push that content to users with varying editing permissions. This allows users to easily build new web pages with different content while maintaining consistency. Templates can also be edited centrally with changes pushed to applicable iFOLIO pages.
Maintain Cohesive Branding
When building different pages for your website, maintaining brand consistency across those pages is important to convey professionalism and build trust with visitors. Templates, as mentioned before, are one of several tools that iFOLIO offers to help you maintain consistency and reinforce your brand online. Media libraries are another key function that allows iFOLIO users to stay consistent with the branded content that is included in webpages. Users can upload media to their own library of stored content, or upload to the Organization Media Library, where assets can be accessed by different users across the company account. Uploading, naming, and storing on-brand content in the media library makes it easy for various users to build pages that are cohesive across the site. Organizations can also set brand colors for all users in their sub-account to use to ensure visual consistency.
A Friendly Navigation Bar
A navigation bar is an important piece of your website. The nav bar provides users with a clear and organized way to access different sections of the site, enhancing their overall browsing experience. With iFOLIO, you can easily build and customize a navigation bar to add to your website and provide a streamlined experience.
Learn How You Can Build a Nav Bar in iFOLIO
Custom URLs
Even a URL can make a big difference in creating a professional appearance for your site. iFOLIO allows you to choose a custom short URL when publishing iFOLIO pages, and if you have a company domain, you’ll be able to connect that domain to iFOLIO and manage your site using iFOLIO Cloud.
Boosting Tools for SEO & Search
Meta Tags and Descriptions help boost your site in Google Search rankings, giving you the best chance at achieving organic reach. You can add a site description and relevant keywords to each of your iFOLIO pages and easily update them at any time.
Analyze Actions, Leads & Journeys
Maintaining a good website is more than just building quality content and hoping for wide reach. Measuring your site’s performance and using the insight to improve content and strategies is key to achieving continued growth and driving conversion. iFOLIO’s Patented Analytics give you access to valuable data for each one of your iFOLIO pages in real time so you can understand performance and adjust future actions accordingly.
Learn More About iFOLIO’s Analytics Suite
Drive Growth with iFOLIO Marketing Cloud Today!
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