Digital Transformation is the process of adopting and implementing technology across different areas of a business. Digital Transformation involves fundamental changes in business processes to improve existing products or services or create better products or services using digital technology. For marketers, properly implementing technology across various functions can help streamline internal communication and decision-making, improve targeting, increase understanding of customer journeys, and optimize messaging to best reach target consumers. 

If you aren’t taking advantage of modern digital technology in your marketing efforts, it’s time to get going! Technology is constantly evolving and if you don’t make an effort to keep up you risk being left behind. Some advantages of Modern Digital Marketing over Traditional Marketing include:

Cost Effectiveness:
Typically, digital marketing requires less investment than marketing through traditional channels.

Flexibility:
Maintain more control over marketing actions and the budget you wish to spend. Get creative and experiment with new ideas with freedom from prohibitive costs. Marketing Content itself can be more easily edited, adjusted, and improved in a digital format.

Precise Targeting: 
Digital Marketing platforms allow for more specific targeting based on a variety of different factors including demographics, location, behavior, interests, and more.

Personalization:
Traditional mass marketing typically has a very low level of personalization (if any). Digital Marketing enables marketers to achieve higher levels of personalization, even at scale.

Real-Time Analytics:
Modern digital marketing makes measuring results more accessible than ever before. Data can be collected in real-time and insights can be put to use as quickly as necessary to capitalize on interest.

Versatile, Engaging Content:
Digital Marketing materials can include interactive, dynamic elements that improve the recipient’s experience and lead to increased interest. Can also be easily modified on a case-by-case basis for different target markets.

Community Building:
Personalized Content and Digital Presence can help brands build a sense of community and turn prospective customers into buyers and buyers into brand advocates. Brands that take advantage of digital marketing on social media and digital platforms have the potential to build loyal brand communities that drive continued success.

Simplify the Marketing Process with an All-in-One Marketing Platform
iFOLIO Marketing Cloud streamlines your marketing by allowing you to build and send content and view analytics in one easy-to-use, collaborative platform.

With iFOLIO, you can:

• Build visually appealing content for Websites, Landing Pages, & more.

- Customize with brand colors.

- Add custom images, videos, GIFs, animated charts, icons, docs, and more!

• Streamline Workflow with Collaborative CMS

- Upload, Store, and Share media across users using organization media libraries.

• Send Campaigns via Visual Email or Visual Text Message and share content 1-to-1 or in bulk.

• Share anywhere online via link.

• Personalize content to increase engagement.

• Measure results and follow up with promising leads in real time using patented analytics.

Visually appealing, functional web pages are more important than ever for brands. Traffic from social media and paid advertising online is most often directed to your website or a specific landing page. iFOLIO enables anyone to easily build visually appealing, dynamic, and effective web pages, even without prior experience. The Creative Editor is designed to be intuitive and provide users of different experience levels with the flexibility that they need. Work from a template, easily edit text and colors and add media and brand assets easily using the media library.

Get as creative as you want with a collection of layout options, drag & drop editing capabilities, and unlimited content options. iFOLIO makes building great marketing materials more accessible by offering unparalleled flexibility without sacrificing ease of use.

As of 2024, mobile devices account for more than half of all internet traffic. As people continue to rely more and more on their mobile devices for browsing and online shopping needs, it's important to provide a pleasant experience for mobile visitors. Every iFOLIO layout is mobile-adaptive out-of-the-box to provide a mobile-friendly experience without requiring additional work to create.

Share your iFOLIOs in Visual Email or Visual Text Message campaigns! Use iFOLIO’s built-in campaign builder to easily create professional visual emails and text messages with custom images. Choose an iFOLIO to share, customize your email or text message copy, personalize with HTML, images, and signatures, and preview your campaign send all in one flow.

Send on-demand or automate to send in the future using the campaign scheduler. Easily upload a formatted list to send personalized campaigns in bulk without extra hassle.

Use Personalized URLs to deliver unique digital experiences at scale. PURLs use field attributes combined with the campaign list to deliver customized pages to individual recipients from one single campaign send. Text, images, and block content automatically update based on individual specifications to provide a unique personalized experience that increases viewer engagement.

Learn More about iFOLIO PURLs

iFOLIO provides real-time integrated analytics to make measuring your marketing ROI as easy as possible. Instead of requiring separate platforms or additional plug-ins, you can get all the analytics information that you need right from the iFOLIO platform. Real-time analytics help to react instantly, capitalize on successful content, and follow up with promising leads at the right time.

iFOLIO Analytics Modules:

• Summary Statistics

• Social Stats

• Leaderboard

• Shared Stats

• Geography

• Video Views

• Block Views

• Clicks on Links

• Campaign Analytics

• Summary

• Shared Stats

• Heat Maps of Interest

Find out more about iFOLIO Analytics and how they're useful.

Push & Pull Engagement: Optimize your marketing efforts and drive more people to your site by Pulling with SEO and Pushing with Digital Campaigns.

Seasonal Campaigns: Delight your audience with on-brand, engaging content for seasonal campaigns such as holidays, homecomings, or even ongoing newsletters.

Events: Deliver on-demand info sites and campaigns to engage invitees and make event management easier.

Upsell Expansion: Drive customers towards other purchases that are personalized and relevant to their needs.

Promotional Offers & Matching Campaigns: Quickly increase reach and engagement through omnichannel digital marketing. 

Personalized Audience Targeting: Tailor specific content to individuals based on previous interests and preferences to drive more effective conversions.