GT Athletics Development Innovates Digital Donor Engagement
Grow Loyalty | Engage Donors | Develop Opportunities
During 2020, development teams had to double down on digital, when they couldn't be face to face.
Georgia Tech Athletics Development realized they needed a way to stay connected with strategic donors and premium season ticket holders and in the middle of a global pandemic. With an empty stadium and a first game away against renown Florida State University, how should they engage their strategic donors?
Georgia Tech Athletics determined a goal of the kick-off campaign to create a sense of community and provide a delightful exclusive experience with innovative digital activation.
How to Connect in a Personal Way
Stats show that people are spending more time than ever on their mobile devices.
Georgia Tech Athletics chose iFOLIO to deliver their exclusive digital campaigns, because iFOLIO combines the beauty of private portfolios with the power of push technology via visual text messages and email.
How it Works
iFOLIO campaigns are delivered directly to mobile with:
a) rich text messages
b) private links.
Effective Fan Engagement
The portfolio started with a personal video from Coach Collins directly to season ticket holders:
“Thank you to our GT Football Season Ticket members. We're excited to kick-off the season as the Jackets take on Florida State, and we can't wait to host our fans in Bobby Dodd next weekend! Thank you for all of your support. Go Jackets!”
Inside The Portfolio:
✔️ Live embeds to watch the game or listen on the radio
✔️ Gameday wallpaper downloads for their phone
✔️ Team booklet
✔️ Links to the team’s sports merchandise
✔️ The new mobile app
✔️ The team and coach’s twitter updated live for a real-time feel and more
Analytics
iFOLIO’s analytics show exactly where the flexible platform generates impressions and more active mindshare within the donor base. Heat Map Analytics help Georgia Tech Athletics understand which content fans engage with most, block-by-block. CTR analytics measure pass throughs to other digital content.
- Viewers of the campaign spanned 29 states and 4 countries. This was significant because GT has development efforts in France, where 8 people viewed the portfolio.
- Hundreds of clicks on links show viewers engaged with other digital assets. Some prioritized the wallpaper download, others enjoyed the gameday link. We were even able to drive traffic to their mobile app.
- Although it wasn’t a main priority for the campaign, 11 guests used the ‘Support the Swarm’ form to send funds to the Athletic Association.
Results
GT Development had their best campaign year to date their first year using iFOLIO, during the pandemic.
Their team had 92,758 iFOLIO sends and had 41,505 opens.
Engagement averaged between 3 min 51 seconds up to 42 minutes.
The industry average engagement with a paper full of text is 8 seconds.
GT Development generated $175 Million and at least $10 Million directly from iFOLIO shares including estate planning, Track and Field facilities, and GT Swim & Dive endowments.
Some examples include:
- An estate gift for $7.5 Million
- a matching gift iFOLIO campaign filled in 1 week.
Numbers
$10 Million
directly from iFOLIO shares
$7.5 Million
Estate gift
1 Week
to fill a matching gift iFOLIO campaign
Campaign Success
The overwhelming success of the campaign sparked a new energy for Georgia Tech Development.
GT is already planning campaigns for other football games, working on a basketball and baseball campaign strategy, and preparing campaigns for Tennis, Swim, and Student Scholarships (merit base, need based, and graduate).
Contact Us for more info
iFOLIO
Salesforce Tower, 950 E. Paces Ferry Rd NE, Suite 1500, Atlanta, GA 30326
470-223-4818
info@iFOLIOcorp.com
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