iFOLIO & Georgia Tech Speak About Analytics
At CASE Colleges & Foundations Conference in Denver
iFOLIO & Georgia Tech Speak about Analytics to Improve Donor Engagement & Outcomes - Case Colleges & Foundations Conference, Denver CO
DENVER, CO / April 10, 2024 / Real-time analytics are a crucial tool for driving better results in any industry.
iFOLIO CEO Jean Marie Richardson teamed up with Georgia Tech’s Mindy Hyde for a speaker session about Leaning Into Analytics to Improve Donor Engagement.
Richardson, the Founder of iFOLIO, and Hyde, Senior Director of Development for Athletics at Georgia Tech, discussed the impact of iFOLIO’s patented analytics on Georgia Tech’s Athletics Fundraising. Since switching to iFOLIO in 2020 Georgia Tech Development has used iFOLIO’s to improve fundraising efforts and results.
The team was able to use iFOLIO analytics to gauge donor reactions so they could identify and prioritize donors who actively engaged with fundraising campaigns, saving time and leading to better results. In a 2022 campaign, GT Development was able to generate $10M in gifts directly from iFOLIO, including an estate gift, Track & Field facilities, and a matching campaign that was filled in just 1 week for GT Swim & Dive.
“iFOLIO brings a different level of engagement & excitement to the process of fundraising. Through the platform, we’re able to both raise more money and save time. We were also able to engage and secure a lot of new and first-time donors. They all love receiving this level of personal outreach. The leads provided by the analytics are also continuing to be quite fruitful.”
MINDY HYDE
Senior Director of Development,
Georgia Tech Alexander Tharpe Fund
iFOLIO provides users with comprehensive, real-time analytics that allow them to measure results effectively and respond optimally. iFOLIO includes various analytics modules such as Summary, Shared Stats, Leaderboard, Patented Heat Maps, and more.
About iFOLIO:
iFOLIO is an industry-leading software-as-a-service platform powering digital marketing and sales enablement clients across industries. The triple-patented technology powers viewers in 50 U.S. states and 100 countries and is WBENC-certified woman-owned.
Visit www.ifoliocloud.com to learn more or schedule a demo today at www.ifoliocloud.com/contact.
