Boost Email Engagement with
Subject Line Personalization!
Email Marketing is more difficult than ever before as inboxes are flooded with marketing materials of all shapes and sizes. To break through the noise, subject line personalization is vital.
Here’s how you can stand out in crowded inboxes and increase your open rates by personalizing subject lines with iFOLIO.
Did You Know?
64% of Recipients decide to open or delete emails based on subject lines.
(Hubspot)
Personalized subject lines are 26% more likely to be opened.
(Paubox)
Personalized subject lines are not only recommended, but essential to have consistently successful email campaigns.
Easily Personalize Your Subject Lines
Using iFOLIO’s campaign builder, you can easily add personalization to your email campaigns. Include recipients’ names, position, location, and much more. iFOLIO makes it easy to add personalized fields to your subject lines using a campaign list.
Learn more about Running a Campaign in iFOLIO
Optimize Results by Segmenting Your List
To optimize results, you should narrow your targeting and tailor your messaging. A commonly used practice to optimize email campaigns is to segment your campaign list into smaller groups and adjust subject lines and body copy to resonate better. While a full campaign list would contain a fairly generic message, segmented lists enable a more personalized experience that leads to better engagement.
For example, you may divide your list into 2 segments based on recent purchase history. For the group that had made a purchase in the past year, a subject line could say “Thank You for Being a Valued Customer! Enjoy this exclusive discount!” A subject line for the group who has browsed by didn’t make a purchase may say, “Thanks for browsing! Become a member today and enjoy exclusive offers!”
Read More of our Best Practices for Email Campaigns
Use A/B Testing to Measure which Subject Lines Perform Best with Your Audience
A/B Testing is a strategy that involves sending two different versions of the same campaign with one aspect changed in order to determine which content is more effective. Subject lines are one of the main things that can be optimized through A/B Testing. One subject line may include just a personalized name, while the other may also include another personalized aspect such as location. Once the campaign is sent, you can measure the results of both versions of the subject line and determine which was more effective. This insight can help to determine what type of content you should use in future campaigns.
Learn More About A/B Testing
How You Can Use Personalized Subject Lines
Subject Line Personalization is a great tool in many different types of campaigns, including:
- Location-Based Promotions
- Milestone Celebrations
- Loyalty Rewards
- Reminders
- Exclusive Offers
- Event Invitations
- Game Day Promotions
- Reports
- & much more!
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